People speak about Window Design like it is an Art. I was fortunate enough to have won a Window Design Competition in 2002, Sponsored by the then Retail Merchants Assn. of BC. My partner Sharon Wallace and I designed a Window in a narrow space in my Cavern Clothing Store in Abbotsford. We had an idea, and somehow the planets aligned, and we won! Seeing the other windows that didn't win, made us feel quite humble. In every case, the time and effort to create these windows, was enormous.
This window, at Aritzia in Pacific Centre dragged me all the way over to it, from way across the mall! I noticed 2 things: There is no focus on clothing, and the flying pussycats have the most incredible expression on their little cat faces, and the way they are positioned gives them the most incredible energy! I kept expecting one to leap off it's strings and POUNCE!!! The window is unusual, considering that we are coming up to 2 major holidays: Thanksgiving and Christmas...I did not see an autumn leaf, a vampire fang, ( I forgot to mention Halloween!) or a Christmas ball.
I believe that the things in this world that are noticed the most, are unexpected. I certainly did not expect to see a leaping, flying, pack of pretty, fluffy, winged pussycats in a store window, that usually has a clothing focus.
It made me wonder what YOU could do with your store window, if you just let yourself go and created a vision that pleased you. Would people stop and stare? Would they blog about you? Who knows...you had better get started, and see...
