Retail is part of the fabric of any Community. Strong, vibrant Retailers make the Community better. We are all consumers...one, two three, SHOP!!!
Monday, December 6, 2010
WHOOPS
A different kind of chicken noodle soup
After about an hour I strained it, and added a whole head of fennel sliced thinly, and a handful of shitake mushroom, also sliced thinly. In a separate pot, I boiled up some soba noodles. After about 30 minutes, the fennel was tender, and the soup smelled great. I placed some of the noodles in the bottom and topped them off with some of the broth, and a sprinkling of fresh cilantro and sliced green onion. It was fragrant, and a bit spicy...a truly subtle flavour.
That first bowl was not what I expected. I am used to soups with lots of ingredients, with lots of different seasonings. This soup was soft and silky, and quietly flavoured. I have had several bowls since then, and I must say, I am really starting to appreciate the clear flavourful broth...and have taken to eating it with a large spoon AND a fork...to make sure I can slurp up the noodles!
Mama's got a brand-new BAG
This photo, or more specifically, the whole house got me thinking about the resources, and the waste generated by a house of that size. I came across a really interesting article in USA Today(Monday Nov 29th) that spoke about how quickly things change in this globalized world. As Retailers, it's more important than ever to try to look as far forward as possible, in order to not be blindsided by issues that can affect your business.
The article was titled: Mama's Got a brand-new bag, and the tag line was: Her dad patented the plastic grocery bag; she designed a way to do without it.It was written by Wendy Koch. Basically the article explains how Kristen Brown's father patented this fabulous new thing...the plastic shopping bag in 1967...and how a mere 40 years later, that same bag has gone from revolutionary, to being completely banned in many counties and states all over America. To add insult to injury, Kristen Brown has invented a re-usible 4 bag system that allows grocery shoppers to never have to touch a plastic shopping bag again!
Think about that for a minute. What could something like this, such as your town banning plastic bags, do to your business? If you are a large grocery store or a Retailer who has 50,000 plastic shopping bags in stock in their back room, because they use 50 per day, every day...it could be devestating. I think that small Retailers are prone to living in their stores, not paying a lot of attention to world events. This story is a great example of seeing a future trend, or something coming that may or may not affect your business in a negative way...BEFORE it happens. Keeping up on events in your community, or in the large city next to your community, or even in the large COUNTRY near your Community is a good first step in identifying threats AND opportunities. Kristen Brown is taking the success of her father, and making it her own.
Do you know what threats OR opportunities are out there for your business?
The paperdoll, in Bellingham
I thoroughly enjoyed my time at the paperdoll, and felt that this original, witty space would be at home anywhere, but thought that it fit downtown Bellingham like a beautiful, long, silky, glove.
Later Doll...
www.thepaperdoll.net312 West Champion Street
Bellingham WA 98225
360-738-DOLL
Crate and Barrel-University Village/Seattle
When I was at University Village, I especially wanted to visit Crate and Barrel. I had been into their location in NYC in the Spring, and really liked it. This location was HUGE...but somehow was brought more into scale with a clever combination of lighting and merchandising. As the store was relatively new it was absolutely spotless. It reminded me of a new car that no one had ever sat in. It was decorated for Christmas in a variety of colours depending on the area. The colours were all jewel tones. Given the light oak floors and the sparkling white walls...these colours really 'POPPED'.
The store looked beautiful and festive,colourful and upbeat! Everything was touchable and appealing, and the colour blocks were strong and graphic. I would imagine that making this huge space look cozy and human-scaled must have been a real challenge but they did a great job. The Room-Sized Vignettes were outstanding...with special attention paid to colour and negative space(proportion). The store was full to the brim, with moms and dads,grandmas and grandpas. To round out the Holiday feel, there were lots of adorable children who looked as rosy-cheeked and well-fed as any little person of privilege should look on US Thanksgiving Sunday Afternoon. Had Norman Rockwell still been alive, he would have painted the scene I saw that day at Crate and Barrel.
www.crateandbarrel.com
Anthropologie...How I love Thee!
I picked up these little beauties at Anthropologie in Downtown Seattle, last week. I was at 2 Anthropologie locations on my last visit. The first one we visited was at University Village. This location is brand-spanking new! The whole Retail development was absolutely beautiful. It reminded me of the Village at Park Royal, but like everything in the States, it was about 3 times the size.
I LOVE Anthropologie. I simply can't understand how they do what they do. They make mass-produced look handmade. They merchandise in such a way that makes you want to LIVE in their store. They somehow take a totally soulless new commercial space with high ceilings and an ordinary concrete floor, and turn it into a space that looks worn in, funky, and totally cool!
They manage to transform the 'false-ness' of the standard 'LIFESTYLE' store, into a space that has you longing to live that life. That aspirational aspect is every retailers dream. How do you create a world out of merchandise that has people wanting to own everything you sell...including the 'idea' of the lifestyle that you present. This is where as an owner, you absolutely can't fake it. The image that your store presents has to reflect your personality. The image also has to give customers a peek into the life you lead...and to some degree, your values. It's a little scary to reveal that much to strangers...but from your website, to your facebook page, to your blog or monthly newsletter, to your physical bricks and mortar location...you have to be honest and real. I personally know nothing about the person/corporation that owns the Anthropologie brand...but I feel as if they invite me into their home, every time I am in the area. What does your space say to customers?
www.anthropologie.com
Friday, December 3, 2010
DIGS Showroom- Bellingham, Wa.
This store was remarkable for it's sophistication, variety of merchandise, and overall flow. The sections were incredibly well integrated, creating vignettes that had you imagining yourself actually living in the spaces. Too often, retailers are pushed and pulled off their buying course by shifts in the economy, vendors demanding larger orders for free shipping, or customers asking for bizarre items, and the store owner believing that special ordering 2 or 3 or 10 of these treasures will translate into a loyal, satisfied customer. I admire stores like DIGS...who know who they are, and stay true to that vision by creating a store environment that is specific, but not rigid. DIGS speaks for itself. The store was laid out in such a way that even if there had been no one to serve me, I could have wandered around, on my own, picking up interesting things, and enjoying the specific spaces, not at all worried about something falling on my head, or knocking something over, or being afraid to touch something for fear of ruining a display. The store was full...but not in a crazy, messy, unorganized way. I can't emphasize enough, how HARD that is to achieve in any retail store. That balance between too much stock, and not enough stock is mostly ART...partly SCIENCE. (MATH SCIENCE!!)
DIGS is a downtown Bellingham treasure, and an early Christmas present for anyone who loves unique and beautiful retail stores...
www.digsshowroom.com
DIGS200 West Holly Street
Bellingham Wa. 98255
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